My challenge has not been whether to use social media or not but rather, which outlets to use. More vehicles come up every day, across so many different segments. At mindmeister.com, I came across the below framework that someone has created. See the original version here. I think it does a great job of outlining the various social media services for what you want to do.
Are there any you use that aren't on here?
Very cool framework! A nice companion for the Social Media Bible book.
ReplyDeleteThe sheer amount of channels in the network illustrate the challenge you mention in your post. Managing a social media strategy requires time and resources, which is great for PR professionals. But managing the messages on these "free" channels can get expensive because it requires so much time.
Having a clear, thoughtful social media strategy will help businesses invest time and energy in sending the right messages through the most efficient channels to maximize return on investment. I'd love to see a post discussing the strategy you helped create for Pictopia.